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10 Cyber Monday & Black Friday SEO Tips for 2022
Editor’s note: This blog was originally published in 2021. It has been updated for accuracy and to reflect modern practices. To help your eCommerce store prep for the upcoming holiday shopping season,...
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eCommerce Website Accessibility & ADA Compliance Tips
According to the CDC, 26% of American adults have a disability — a whopping 61 million people who have a combined disposable income of about $480 billion. Although many countries, including the United...
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Facebook Advertising Case Study: How 2 Facebook Ads Increased B2C Sales by...
Editor’s note: This case study was originally published in June 2020. It has been updated for accuracy and to reflect modern practices. In digital marketing, you never make promises you can’t keep or...
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Google Analytics 4 Setup: Step by Step Guide
It’s time to get tracking. With Universal Analytics’ final goodbye less than a year away, the clock is ticking on your deadline to set up Google Analytics 4. To prep your business for success before...
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How to Choose the Best eCommerce Digital Agency: 6 Factors to Look For
Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern standards. Most people would gauge the success of any agency by its size, client...
View ArticleCRO for eCommerce: Is It Worth It? Costs of Continuous Testing
When it comes to digital marketing strategies for your eCommerce site, perhaps nothing provides as much of a return as conversion rate optimization (CRO). In fact, one study estimates that return at...
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Google Algorithm Changes: Step-by-Step Guide to Find Out If Your Site Was...
Editor’s note: This blog was originally published in 2021. It has been updated for accuracy and to reflect modern practices. Just in case SEOs aren’t busy enough, Google is keeping us all on our toes...
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Content Consolidation & Pruning: Benefits, How-To, & Examples
If a little is good, a lot is better, right? Not always. It’s common for new digital marketers and SEOs to believe that more content on a website is always better. After all, it shows depth and...
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Our Winning PPC Strategy for eCommerce: How We Increased ROAS by 76%
Editor’s note: This case study was originally published in 2019. It has been updated for accuracy and to reflect modern practices. In our conversations with hundreds of eCommerce business owners, many...
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How to Create an SEO Content Brief: Free Downloadable Template
Whether you’re creating a piece of SEO content from scratch or updating a piece affected by content decay, you can’t just jump straight into writing. Instead, you must put in the preemptive work,...
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Is Becoming an Amazon Seller Worth It — and Should You?
In 2021, Amazon surpassed Walmart to officially become the largest retailer in the world outside of China. Thanks in part to the pandemic, Amazon now accounts for 41% of the U.S. eCommerce market,...
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How to Train Your In-House Digital Marketing Staff: 7 Actionable Steps
Editor’s note: This article was originally published in 2016. It has been updated for accuracy and to reflect modern practices. While most corporate and eCommerce brands work with agencies for part of...
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7 eCommerce Facebook Ad Examples & Actionable Strategies for 2022
Editor’s note: This report was first published in 2018. It has since been updated for accuracy and to reflect our current research. Of the top 10 eCommerce brands in the world right now, five of them...
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How SSL Certificates Impact SEO & How to Choose One for Your Business
Editor’s note: This article was originally published in 2016. It has since been updated for accuracy and to reflect modern practices. No eCommerce customer wants to buy from an unsecured site. Before...
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How to Increase Conversion Rate for eCommerce Websites: 44 Tactics
Conversion rate is where the rubber meets the road for your eCommerce site. You can bring in traffic all day with SEO, Google Ads, social media, and more — but if you can’t convert that traffic, your...
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10 Internal Linking Strategies for eCommerce Websites
If we visualize the concept of internal and external linking as a net that represents your eCommerce company, it’s clear they’re both an important part of your eCommerce SEO strategy. External links...
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The Best eCommerce Trust Badges to Boost Sales in 2022
Editor’s note: This report was originally published in January 2020. It has been updated for accuracy and to reflect modern practices. Our research shows it time and time again: The trust badge that...
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reCommerce Website Strategies in the Post-COVID Age
Thanks to a multitude of factors, reCommerce — or the sale of secondhand goods — is expected to surpass $30 billion in sales by 2025. If your eCommerce brand buys and sells secondhand goods, you’re...
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How to Use Facebook for eCommerce: 10 Expert Strategies
You want to reach your customers where they are. Today, that means on social media — more specifically, Facebook. In 2022, about 69% of American adults use Facebook, and 70% of users say they are on...
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How to Run Facebook Ads for Health Products & Increase ROAS
Editor’s note: This guide was originally published in April 2021. It has since been updated for accuracy and to reflect modern standards. When you’re in Facebook marketing, the last thing you want is...
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