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eCommerce Migration Checklist: How to Migrate Your Website Without Losing...

Public service announcement: Migrating your eCommerce site to a new design, platform, or domain means that you have to be ultra-diligent in executing the move. Otherwise, you risk a hit to SEO that...

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Our Strategy for Building One of the Best eCommerce Agencies

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. A few years ago, I thought that too. My goal was to build a $10...

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Facebook Ads Case Study for a Furniture eCommerce Site: ROAS From 0 to 29.5...

Many companies that try to manage paid social media campaigns on their own do not see a sufficient return on their ad spend (ROAS). If you’re wasting time and money each month on Facebook advertising...

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Best-in-Class eCommerce Homepages: Conversion Optimization

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. We compared the conversion optimization features...

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions? We’ve noticed that many eCommerce companies are hopeful that the...

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eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit...

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. The problem is that focusing on...

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Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and...

We have seen that eCommerce marketers tend to chase keywords with a high search volume. As a result, everyone in a given space is hunting for the same keywords that get search traffic. Does that sound...

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly...

We’re often asked by clients to help them understand the impact of a site change or redesign. More often than not, they want to measure impact using conversion rate. This is understandable, but the...

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eCommerce Upselling Case Study: 4% Increase in Revenue per User by Optimizing...

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page...

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. This means that fewer visitors will arrive to your online store and enter your sales funnel....

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. Google is moving toward automation for a few reasons: As more people use...

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they...

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC...

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Why Content Quality Matters for Your eCommerce Website

Do you want to keep the traffic from search engines coming to your eCommerce website? Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to...

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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? Before you start running one of those tests, it’s a good idea to make sure that you set it up correctly. A...

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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout...

We’ve continually tested various trust badges from several 3rd party brands for over a decade as part of our analysis of eCommerce websites. The two badges that performed the best in our 2018 tests...

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting...

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4 Step eCommerce Keyword Research Strategy (Advanced Guide)

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every...

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Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales

How can you make sure that you get a good ROI from SEO? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased...

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Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

If your store is on Magento 1 or Magento 2, this post will help you: Understand why a migration from Magento 1 to another platform is necessary Decide whether to migrate to BigCommerce or Magento 2...

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