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How to Create an SEO Content Brief: Free Downloadable Template
Whether you’re creating a piece of SEO content from scratch or updating a piece affected by content decay, you can’t just jump straight into writing. Instead, you must put in the preemptive work,...
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Our Winning PPC Strategy for eCommerce: How We Increased ROAS by 76%
Editor’s note: This case study was originally published in 2019. It has been updated for accuracy and to reflect modern practices. In our conversations with hundreds of eCommerce business owners, many...
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Content Consolidation & Pruning: Benefits, How-To, & Examples
If a little is good, a lot is better, right? Not always. It’s common for new digital marketers and SEOs to believe that more content on a website is always better. After all, it shows depth and...
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Google Algorithm Changes: Step-by-Step Guide to Find Out If Your Site Was...
Editor’s note: This blog was originally published in 2021. It has been updated for accuracy and to reflect modern practices. Just in case SEOs aren’t busy enough, Google is keeping us all on our toes...
View ArticleCRO for eCommerce: Is It Worth It? Costs of Continuous Testing
When it comes to digital marketing strategies for your eCommerce site, perhaps nothing provides as much of a return as conversion rate optimization (CRO). In fact, one study estimates that return at...
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How to Choose the Best eCommerce Digital Agency: 6 Factors to Look For
Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern standards. Most people would gauge the success of any agency by its size, client...
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Google Analytics 4 Setup: Step by Step Guide
It’s time to get tracking. With Universal Analytics’ final goodbye less than a year away, the clock is ticking on your deadline to set up Google Analytics 4. To prep your business for success before...
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Facebook Advertising Case Study: How 2 Facebook Ads Increased B2C Sales by...
Editor’s note: This case study was originally published in June 2020. It has been updated for accuracy and to reflect modern practices. In digital marketing, you never make promises you can’t keep or...
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eCommerce Website Accessibility & ADA Compliance Tips
According to the CDC, 26% of American adults have a disability — a whopping 61 million people who have a combined disposable income of about $480 billion. Although many countries, including the United...
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10 Cyber Monday & Black Friday SEO Tips for 2022
Editor’s note: This blog was originally published in 2021. It has been updated for accuracy and to reflect modern practices. To help your eCommerce store prep for the upcoming holiday shopping season,...
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