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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each...
With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google...
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PPC Management Software for eCommerce: Is It Worth It?
When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker...
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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce...
We’re entering a recession thanks to the spread of coronavirus. For brick and mortar businesses, the social distancing and lockdown responses have been brutal. But what about eCommerce? That’s, of...
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without...
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to...
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores...
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. We...
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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the...
For businesses around the country, the last month has felt like a lifetime. But in the wake of an economic downturn, we’re noticing that in eCommerce, the response hasn’t been one of panic. In fact,...
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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers
Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting...
View ArticleFinancial Steps eCommerce Businesses Can Take Now to Weather the COVID-19...
COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other...
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How to Uncover Hidden Content Decay on Your eCommerce Website (Without Any...
Content decay — where web page traffic or keyword rankings reach a peak and begin to decrease over time — is a topic that’s growing in popularity in the digital marketing community. Tracking content...
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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing...
Before I became the Director of Marketing at Inflow, I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand...
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10 eCommerce Marketing Automation Systems Compared
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing...
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How to Measure Free Google Shopping Performance and Its Impact on Paid...
We were excited to hear that Google would be expanding its Google Shopping Ads offering for more organic search results and making it free for merchants to sell on Google Shopping. Product listing...
View ArticlePress Release: eCommerce Marketing Agency’s Innovative “Pay It Forward Plan”...
Inflow’s plan helps struggling clients, employees, and inevitably their own business through the current downturn caused by the coronavirus pandemic. Denver, CO – The CARES ACT Paycheck Protection...
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators
As the coronavirus outbreak has affected every aspect of our lives, the economic shifts have been dramatic. We continue to see the impact of COVID-19 on eCommerce marketing and key performance...
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How to Manage Out of Stock Product Pages for SEO
Due to the recent pandemic there’s a faster shift being made to online first shopping. As order volume increases it becomes more complex to manage an online store, therefore your tactics for handling...
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How to Use a Marketing Audit to Pivot Your Digital Strategy
Marketing audits have evolved as websites and online businesses have grown in complexity. It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. A...
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Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days
In digital marketing, you never make promises you can’t keep or set goals you can’t reach. But sometimes ad copy, the right message, and opportunity line up to produce results that blow away any...
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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results...
If you’re familiar with Inflow, you’ve likely seen our Harmonic Triangle, below, where we claim that focusing on our team’s happiness leads to better results for our clients. So when we chose to switch...
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Thin & Duplicate Content: SEO Guide for eCommerce Sites
Editor’s Note: This post was originally published in November of 2013. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this...
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Fixing Index Bloat: Why Deleting Website Pages Is Great for SEO in 2020
As an SEO, when you’re managing a website for years and publishing content consistently there comes a point where things can seem outside of your control. You’ve published so many test pages, thank...
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